Creative judgment before spend
Know before you spend.
Know which creative has earned the budget.
Paid or organic. Before you spend, before you post.
Example result · Meta feed post · Solenne botanical face oil
Add a specific benefit or differentiator for the Botanical Face Oil to the main visual area.
OpenA fictional brand, scored on production and shown as returned. Scored with Olvyen Methodology 1.9.0.
Olvyen returns a conversion-readiness score out of 100, one of four verdicts, and up to three fixes in priority order, in about twenty seconds per creative.
One free score per IP per UTC day. No account needed.
Free during early access.
Every creative resolves to one of four
Kill Do not spend. Structural failure.
Rework Salvageable. Fix directives first.
Test Viable. Launch at controlled budget.
Scale Ready to scale. Let live results confirm it.
The mechanism
One judgment, not three opinions.
- 01
Upload it and confirm where it runs
Olvyen suggests the placement from the image's size, and you confirm it. The placement sets the standard: a Meta feed post is not judged as an Amazon main image.
- 02
Three evaluations, one result
Each creative receives three separate evaluations, reconciled into one result. You read one judgment, not a panel of views to arbitrate.
- 03
Act on named fixes
Up to three, in priority order, each naming the element, the problem and the change. Marked on the creative where the location matters.
- 04
Score the revision
The revision is compared with the version before it, fix by fix: fixed, partial, unresolved, displaced or new.
Batch scoring
The kill list.
Submit a set for one placement. Olvyen ranks them against that placement's standard, so the cut you make is a comparison rather than a guess.
Meta feed post · 5 creatives · Best to worst
- 01
Maré, 12-pack0181Scale - 02
Lumen Desk, sizes0277Test - 03
Fernwood, shell launch0374Test - 04
Pawtry, 20% offUnreadable text, capped at Rework0464Rework - 05
MegaDeal Home, sale0538Kill
Scores from different platforms are not yet comparable, so a set is ranked for one placement.
Scored with Olvyen Methodology 1.9.0.
What the score is made of
The dimensions, weighted.
The weights are published because a score you cannot interrogate is a score you cannot act on.
How Olvyen scores creativeRubric 1.9.0 · Stamped on every score
Declared as brand awareness, a creative is scored without CTA Strength, and the other five weights are rescaled to 100.
Not judged: audience, targeting, bids, campaign structure, offer economics, landing page, return on ad spend.
How Olvyen scores creativeScore one creative. Read the verdict before you spend on it.
One free score per IP per UTC day. No account needed.
Score one creative free